LearningHerbs is a small, family-owned business and a pioneer in online herbal education. We are dedicated to helping people discover the nourishing and healing qualities of plants.

John and I started LearningHerbs just after our daughter, Hailey, was born in 2004. Our son, Rowan, was five at the time. John had been studying herbs for several years, and as a young family, we were excited about everything we were learning. We would gather plants together and transform them into food and medicine for ourselves and our children. We founded LearningHerbs to share our discoveries.

LearningHerbs created the very first herbal board game, kit, children’s book series, web video course, online community, membership site, and podcast. We even wrote bestselling herbal books that charted in the Top 5 in Publisher’s Weekly.

We have the honor of working closely with some of the most celebrated herbal teachers of our time, including Rosemary Gladstar, Thomas Easley, K.P. Khalsa, Rosalee de la Forêt, 7Song, jim mcdonald, and many more.

LearningHerbs believes everyone should have access to the healing herbs that grow around them.

We achieve this by nourishing our growing community of home herbalists through accessible and affordable learning experiences.

We envision a world where…

• The healing qualities of herbs become common knowledge once again
• There is an herbalist in every home
• Every child learns herbal skills as they grow up
• Everyone has access to herbal wisdom that is safe and trustworthy
• Herbs empower people to stay healthy and connect to nature. Healthy people who are connected to nature create thriving, resilient communities that honor and care for the earth.

Gratitude: This is the foundational principle underlying everything we do. We are grateful for the plants and their healing qualities, for our elders and mentors, for the gift of life, and for each and every opportunity to effectively serve our vision and mission.

Environmental Stewardship and Sustainability: This company was born out of a deep love for the earth and life on earth. We believe that making herbalism simple empowers people to stay healthy using herbs and connects them to nature. This leads to healthier people and a healthier planet. Many of our products are made with FSC certified or recycled papers.

Whole Plant Remedies: Plants, in their whole natural form are nourishing, healing, and easily assimilated into our bodies. For this reason, we focus on teaching about the healing and nourishing qualities of plants as food and remedies like herbal infusions, salves, and poultices or compresses that involve minimal processing of recently harvested plants.

Vibrant Health: We are committed to the vibrant health and well-being of our LearningHerbs team, our customers, their communities, the natural world, and the generations of the future.

Simple, Hands-On Learning: We are committed to providing the highest quality, most accessible, simple, fun, creative, hands-on learning experiences possible. We want our customers to feel inspired, delighted, and empowered.

Whole-Hearted Leadership: As leaders in herbal education, our team takes the responsibility of providing safe, reliable information seriously. We operate from a foundation of knowledge and care and are generous with our offerings, always keeping customer satisfaction as a top priority.

Social Justice: We are committed to everyone having access to herbal wisdom. As small business owners, we feel a responsibility to seek out ways that we can help shift our culture so that it becomes more socially just. We are currently involved in training to help us understand how we can most effectively use our resources in this way. Two questions we are currently exploring are:

1. What work do we need to do within ourselves and our organization to make LearningHerbs a comfortable, accessible, inspiring place for BIPOC home herbalists to learn and grow?
2. How can we most effectively support BIPOC herbalists within the greater herbal community?